Under the trade fair motto 'For the Best,' the Bott Group showcases its versatility as a vehicle outfitter. At the same time, it reinforces its position as a premium manufacturer, sending a clear message: its solutions are designed for customers who demand nothing short of top performance in their daily work.
With revenues of €222 million in 2023, the Bott Group reached the highest turnover in its nearly hundred-year history. For the sixth consecutive year, the company has experienced double-digit revenue growth—a trend that is expected to continue based on current forecasts. The Group is also expanding its global presence, with new branches like the recently established location in the eastern United States, and additional international sales partnerships, such as with Arthor Otomotiv, a subsidiary of Turkey's Arobus Group. Furthermore, the OEM business in collaboration with automotive manufacturers has become a significant and growing source of income.
The most important pillar of the Bott Group remains the vehicle conversions sector, followed by static workplace systems and storage equipment. In 2023, it outfitted around 70,000 vehicles together with its partners.
In 2025, the Group will announce its strategy up to 2030, which will include further measures to drive growth, such as the introduction of new product lines and acquisition efforts. New sales channels will also be explored, particularly in connection with an agency model, which is well-known in the passenger car sector. Additionally, new industries will be targeted.
The Bott Group positions itself as a premium provider for vehicle outfitting. The focus is on customer satisfaction and the associated long-term customer relationships, which are pursued with high solution quality, flexibility, and exceptional customer service for the industry.
By optimising and automating supporting processes, the Bott Group intentionally frees up time for high-quality consultations from its sales team. The team is trained to proactively help customers identify economical, ergonomic, and time-saving solutions for their operations. This includes not only configuring vehicle outfitting but also aligning processes with fleet customers, ensuring clear communication on order status, and accommodating any subsequent change requests from clients.
This year's Bott Group trade fair motto at the IAA Transportation, "For the Best," derives from this approach. The Group's products and services are specifically designed for customers who themselves strive for top performance every day and need suppliers and solutions to match.
The foundation for these solutions is the van racking system bott vario3, which the Group has continuously developed since its introduction in 2019. The modular, configurable system now meets the needs of various industries through the use of standard components. The Bott Group will demonstrate this versatility at this year’s trade fair booth.
"The demands of users and end customers are continuously increasing," said Jan Willem Jongert, CEO and spokesperson for the Bott Group. "The motives are based on a combination of product, safety, sustainability, and image. Therefore, Bott is not only well-established in the skilled trades but, with the flexible bott vario3 product range, also covers other industrial and operational areas. Our primary focus remains on customers from the skilled trades and service industries – but also on target groups that traditionally have not relied on professional van racking, which are now coming sharply into focus.
Our bott vario3 product portfolio is not only flexible but also economical. This makes our solutions appealing to previously untapped outfitting markets and enables us to penetrate new industries and niche sectors that once had to rely on expensive specialist providers or settle for less-than-ideal compromises.
Particularly with the rise of electric mobility, this effect and the demand for flexible, light weight outfitting solutions are increasing. This is where bott clearly differentiates itself from other providers. Our IAA slogan 'For the Best' succinctly captures this unique selling proposition of bott."
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